About Total Beverage
Great brewers, distillers, and vintners know that hand-selected
ingredients are the key to producing a truly distinct beverage.
This same approach has helped to establish the exceptional portfolio
of brands represented by Total Beverage Solution.
based in Mount Pleasant, South Carolina, is responsible for bringing
some of the world’s most unique wine, beer, and spirits to the
U.S. market. Unlike the majority of importers and beverage alcohol
suppliers, Total Beverage Solution operates in all three categories
of alcohol distribution: wine, beer, and spirits. In working
with the full range of products, the company provides distributors
with a greater selection of products and leverages the brand
equity of the greater portfolio to introduce smaller brands to
the U.S. market. In fact, the company specializes in building
awareness of brands that have established market presence, but
are under the radar of many large multi-nationals.
Founded in 2002, the company’s first sizeable supply contract
was Greene King brewers, the producers of Old Speckled Hen and
Abbot Ale. Today the portfolio includes such brands as Germany’s
Weihenstephan Beer - the world’s oldest brewery; Birra Moretti,
The Beer in Italy; Tohu Wines from the Marlborough region of
New Zealand – the only Maori-owned wine company; and Edradour
Distillery - Scotland’s smallest distillery. According to CEO
Dave Pardus, these brands not only represent quality, but each
has its own story to tell. This sincere appreciation for brand
heritage and character is perhaps the greatest asset to the company
and its brands.
Total Beverage Solution operates with a simple philosophy -
to successfully manage each brand according to its individual
qualities and objectives. Their success is proven and comes from
a passionate team equipped with the experience and talent required
to launch products, grow distribution, and build consumer recognition.
Since acquiring the Weihenstephan brand in 2006 and Edradour
in 2003, the company has doubled sales for both brands. In addition,
Total Beverage Solution owns and markets the wine brands Tiziano,
Altanuta, and Big Red Monster. Owning awardwinning brands such
as these enhances the company’s volume and gives the company
additional freedom to develop the brands and influence sales.
Since 2002, Total Beverage Solution has turned heads with its
impressive portfolio expansion and revenue growth. Revenues exceeded $36 million in 2011, up from $500,000 in 2002. Total
Beverage Solution is one of the fastest-growing private companies
in the United States. Led by Pardus, an industry veteran, Total
Beverage Solution’s senior-level staff is experienced in all
three segments of the alcoholic beverage industry with an aggregate
skill set that includes marketing, sales, and finance. Established
capital investors provide asset and acquisition capital, while
the driving force behind the company’s results is its energetic
team of 25 geographically-dispersed representatives who work
diligently to build relationships with distributors.