A Bottle that Commands Attention and Sales: Signatory Cask Strength

May 25, 2005

Since the launch of the new heavyweight oval decanter bottle, sales of Signatory cask strength whiskies have increased threefold in the UK market. The trade has expanded the number of Signatory cask strength bottlings they carry as a direct result of the new packaging and increased sales activity.

The products are attractively priced, and are ideal for a unique gift giving market. It is an offering not forgotten by the recipient.

As consumers become more knowledgeable about single malts and come to appreciate the craft involved in the Signatory line, Total Beverage Solution anticipates a growing popularity in the cask strength expressions. We believe the new packaging and expanded range of selection will command a greater share of the market segment for Signatory.

Sincerely,

Dave Pardus
CEO
Total Beverage Solution

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