TBS ANNOUNCES THE US PREMIERE OF GREENE KING’S OLD CRAFTY HEN
FOR IMMEDIATE RELEASE
TOTAL BEVERAGE SOLUTION ANNOUNCES THE US PREMIERE
OF GREENE KING’S OLD CRAFTY HEN
The Fine Ale is Critically-Acclaimed in the UK and a 2010 Grande Gold Monde Selection Award Winner
MT. PLEASANT, SC (Oct. 25, 2011) – Total Beverage Solution (TBS), a US beverage importer and supplier of fine wine, beer and premium spirits, is excited to announce the stateside release of a superior fine ale, Old Crafty Hen. The new beer from Greene King is a blend of the brand’s popular Old Speckled Hen and Old 5X and will make its national, stateside debut in mid-October.
When 10 to 15 percent of the 12 percent alcohol by volume Old 5X, that is aged for several years in oak vats, is blended with Old Speckled Hen’s rich malty and toffee flavors, Old Crafty Hen is produced. The tradition of brewing a strong ale and maturing in oak vats is one that, unlike other UK brewers, Greene King has continued. The outcome is the rich, smooth 6.5 percent alcohol by volume ale with malty, toffee flavors also bursting with the rich fruit cake, raisin and sultana flavors and spiciness of the Old 5X. Old Crafty Hen is rich and warming and has a luscious amber-red color. It is perfect for the ale aficionado to enjoy, as well as an ideal companion for delicious food.
Greene King Export Controller Carl Woodmansee comments on the release stating, “Old Crafty Hen has had great success since its launch in fall 2008. With much critical acclaim and popularity, we decided to increase the production capacity to be able to accommodate US sales. We are very excited to make the brew available to American consumers and always look forward to introducing Old Crafty Hen, a brand that exemplifies the quality and craftsmanship of Greene King brewery.”
From their brewery in Bury St. Edmonds in Suffolk, Greene King delivers the same quality, value and distinct taste as it did over 200 years ago. Founded in 1799, Greene King has brewed on the same site since its inception. Brewing on this site can be traced back almost a thousand years. The famous Domesday Book chronicles "cerevisiarii" or ale brewers as servants of the Abbot in the town's Great Abbey. Through constant innovation, Greene King has taken the traditional art of brewing to new heights, producing what is arguably the finest range of cask ales in the country. The brand produces iconic ale labels such as Abbot Ale, Greene King IPA, Hen’s Tooth, Old Speckled Hen, Olde Suffolk, Ruddles County, Tanner’s Jack, and Wexford Irish Cream. Greene King is the leading pub retailer and brewer in the United Kingdom. The brand owns or operates roughly 2,500 pubs, restaurants, and hotels and imports its products to more than 40 countries worldwide.
For more information on Greene King and additional TBS brands, visit www.totalbeveragesolution.com.
ABOUT TOTAL BEVERAGE SOLUTION (TBS)
With an impressive portfolio of wine, beer and premium spirits, Total Beverage Solution supplies the US market with some of the world’s top brands. Founded in 2002, the company seeks to represent and own brands that have market presence but still have potential for growth. The company’s first sizeable supply contract was Greene King brewers, the producers of Old Speckled Hen and Abbot Ale. Today the portfolio includes such brands as Germany’s Weihenstephan Beer, the world’s oldest brewery; Birra Moretti, the beer in Italy; Affligem, a historic Belgian Abbey beer; Tohu Wines from the Marlborough region of New Zealand, the only Maori-owned wine company; Colombo, a D.O.C Fine Marsala Wine, and Edradour Distillery, Scotland’s smallest distillery. Passionate about quality and craftsmanship, the company strives to work with producers who make the finest products and to create value and demand for each brand based on its unique qualities. With this philosophy, Total Beverage Solution has quickly earned a reputation for its market expertise and proven sales results. The company earned a prestigious spot on Beverage Industry’s June 2011 list of “Top 100 Beverage Companies of 2010.” Additionally, in the midst of another challenging year for the beverage industry, TBS surpassed $30 million in revenue in 2010. Total Beverage Solution is headquartered at 1671 Belle Isle Ave. Suite 125, Mt. Pleasant, SC 29464. For more information, visit www.totalbeveragesolution.com or call (843) 881-0761.
For additional information or images:
Green Olive Media LLC
Katherine Provost / Elizabeth Moore
Phone: 404.815.9327 Fax: 404.815.9328