Super Bock History

Established in 1927, Super Bock Beer is the best-selling beer in Portugal and the best-selling Portuguese beer in the world. Despite its name, Super Bock is actually a Lager (at its inception, “Bock” was a colloquial Portuguese term for any beer, regardless of style). Internationally regarded for its high quality, Super Bock was voted a Top Ten Premium lager by Drinks International in 2022 and Gold Medal Winner of the Monde Selection for 38 consecutive years.

Despite all these brewing credentials, the real Super Bock victory is its millions of fans around the world who cannot resist its unique flavor. Our flagship lager is rich and complex with a slightly fruity aroma and pours golden color with white, creamy, abundant and consistent foam. Super Bock is the official sponsor of FC Porto and Sporting Club de Portugal. Music is one of Super Bock’s main territories with over 20 years of consistent sponsorship of music festivals and supporting upcoming artists.