Swedish Hard Cider Brand Partners with U.S. Importer and Supplier to Expand Current U.S. Market Presence
Rekorderlig Cider is pleased to announce Total Beverage Solution (TBS) as the exclusive U.S. Importer for their range of premium hard cider, effective August 1. After successful launches in 10 U.S. markets, Rekorderlig has appointed TBS to grow a national market presence for the brand.
“Building on the success of Rekorderlig in major global hard cider markets like the U.K and Australia, we are now focused on global expansion and continuing to strengthen our premium fruit cider brand within the U.S,” says Gareth Whittle, Co-Founder of Chilli Marketing, Rekorderlig’s global marketing and distribution partner.
According to data analysis agency Mintel, the U.S. cider sector has experienced impressive growth, with volume sales growing fivefold between 2010 and 2015, reaching an estimated 31 million (2.25-gallon cases).
“In order to help take our brand to the next level,” notes Whittle, “we knew we needed a partner who not only had a strong influence in driving distribution in the U.S. market, but who also share the same commitment as Chilli Marketing to building long term brand equity. We believe Total Beverage Solution is the right partner to help our brand succeed to its fullest potential.”
Founded in 2002, Total Beverage Solution, a six-time Beverage Industry Top 100 company, has earned a reputation for the company’s market expertise and proven sales results by creating value and demand for exceptional brands.
TBS founder and CEO, Dave Pardus, is grateful to have the opportunity work with yet another outstanding brand. “Rekorderlig has all the elements we look for when selecting brands for our portfolio,” says Pardus. “They have a clearly differentiated product and position in the market along with a heritage and passion for their craft demonstrated by their high quality cider. We are extremely excited to bring them on board.”
Since launching in New York in October 2013, the gluten-free fruit based cider has found fast popularity among consumers across the U.S. Offering 4.5% ABV, Rekorderlig’s cider flavors – Pear, Strawberry-Lime, Wild Berry and Passionfruit – are widely enjoyed either as a garnished beverage or as a key ingredient in cocktails.
The addition of Rekorderlig’s products will expand Total Beverage Solution’s comprehensive portfolio of premium beer, wine and spirits to add more cider and gluten-free offerings.
Rekorderlig is a premium hard cider brand born and brewed in Sweden since 1999. Delicious served over ice with fresh fruit garnishes or mixed into cocktails, Rekorderlig is available in five flavors—Pear, Strawberry-Lime, Wild Berries, Passionfruit and Winter seasonal, Spiced Apple.
Available in beautiful 16.9 ounce bottles and 11.2 ounce cans, Rekorderlig is naturally gluten-free and 4.5 ABV—the perfect choice for casual drinks shared with friends.
Chilli Marketing became Rekorderlig’s international Marketing and Distribution partner in 2009 and building on the ‘Beautifully Swedish’ brand platform, they quickly catapulted Rekorderlig to success in many markets around the world.