Italy’s top fashion designer and fine Italian wine maker launch new prosecco in US market
MOUNT PLEASANT, S.C., Aug. 19, 2015– The latest trend hitting the runway at New York Fashion Week is sparkling, crisp and comes in a glass. Two of Italy’s creative powerhouses, Italia Independent and famed Italian wine maker, Marco Fantinel, launch their newest project, The Independent Prosecco, in the U.S. this fall.
The Italian fashion group is known for their sophisticated eyewear, among other lifestyle items designed in partnerships with Adidas, Fiat and high-end watch designers, Hublot. Fantinel Winery is renowned for their prestigious vineyards and Friulian winemaking art.
“The Independent Prosecco combines Italia Independent’s intrinsic values, such as tradition, innovation, Italian style and vocation to global marketing, with Fantinel’s high oenological knowledge,” noted Lapo Elkann, Italia Independent co-founder and president.
Independent Prosecco is created using the finest Glera grapes from the Fantinel Vineyards in the Tauriano di Spilimbergo region of Italy. The peculiar location and perfect microclimate, improved by the closeness to Friulian Dolomites, give the grapes outstanding qualities. The sparkling wine is then fermented for 100 days with a long maturation in the bottle. Once the prosecco is ready, it is then dressed by Italia Independent. The houndstooth pattern label emulates some of the same style attributes that made Italia Independent’s latest collection so successful.
The Independent Prosecco is being launched in partnership with Total Beverage Solution and includes the exclusive import rights for Beni di Batasiolo Wines and Ron Abuelo. For more information on these fine wines and spirits, visit: www.totalbeveragesolution.com.
About Italia Independent
Italia Independent, founded by Lapo Elkann, Andrea Tessitore and Giovanni Accongiagioco, launched in January 2007 at Luisa Via Roma, during Pitti fair. Italia Independent updates “Made in Italy” and reinterprets the classic icons, creating lifestyle products, exporting Italian style to a global world.
Fantinel company, founded in 1969 as a small farm, is now an internationally prestigious winery. Today the third generation of the family, represented by Marco and Stefano, manages over 300 hectares of vineyards divided into the most renowned DOC and DOCG areas in Friuli Venezia Giulia.
About Total Beverage Solution:
Founded in 2002, Total Beverage Solution is a fast-growing, fully integrated importer and supplier with a highly selective portfolio of wine, beer and premium spirits. TBS is a five-time Beverage Industry Top 100 company.