FOR IMMEDIATE RELEASE
TOTAL BEVERAGE SOLUTION ANNOUNCES NEW VICE PRESIDENT OF MARKETING
TBS Builds Organizational Capability with the Addition of Industry Veteran Tom Rose
MT. PLEASANT, SC (June 7, 2011) – Total Beverage Solution (TBS), a beverage importer and supplier of fine wine, beer and premium spirits, welcomes Tom Rose of Ridgefield, Conn. to their staff as VP of marketing. With the acquisition of several new brands to the TBS portfolio this year, including France’s Château Castel des Maures, Southampton Ales and Lagers, based in New York, and Germany’s Berentzen liquers, CEO Dave Pardus desired to bring someone on staff with the experience and knowledge of Rose to lead and further develop the marketing function. In addition to enhancing marketing and sales efforts, Rose will serve on the organization’s senior leadership team.
Rose comes to TBS with more than 20 years in the beverage industry and has a deep cross functional background which includes serving as Group Marketing Director, VP of Customer Marketing and VP of Sales at Diageo, PLC, the world’s leading premium drinks company. Rose has worked across all categories of beverage alcohol. Most recently, Rose was based in London as the Global Commercial Transformation Director for Diageo. There, he led a global sales force effectiveness (SFE) program in 10 countries in North and Latin America, Europe, Asia, Australia and Africa. He received a bachelor of arts in business administration/marketing from Western Connecticut University, completed the Kellogg Advanced Management Program at Northwestern University and in 2010 earned a master’s degree in professional development and executive coaching from Middlesex University in London, writing his thesis on effective coaching by sales managers.
Rose is excited about the opportunity to join such a young and fast growing company stating, “After four years working internationally, it is remarkable to return home and see the tremendous momentum of craft and specialty import beers across the country, as well as increased per capita consumption in wine. TBS’s growing portfolio of authentic beers of the highest quality, complemented by a range of interesting wine and spirit brands, positions the company beautifully for substantial continued growth. I am looking forward to applying my wide range of experience over the past twenty years to do my part in contributing to TBS taking the next leap forward in its evolution.”
ABOUT TOTAL BEVERAGE SOLUTION (TBS)
With an impressive portfolio of wine, beer and premium spirits, Total Beverage Solution supplies the US market with some of the world’s top brands. Founded in 2002, the company seeks to represent and own brands that have market presence but still have potential for growth. The company’s first sizeable supply contract was Greene King brewers, the producers of Old Speckled Hen and Abbot Ale. Today the portfolio includes such brands as Germany’s Weihenstephan Beer, the world’s oldest brewery; Birra Moretti, the beer in Italy; Affligem, a historic Belgian Abbey beer; Tohu Wines from the Marlborough region of New Zealand, the only Maori-owned wine company; Colombo, a D.O.C Fine marsala Wine, and Edradour Distillery, Scotland’s smallest distillery. Passionate about quality and craftsmanship, the company strives to work with producers who make the finest products and to create value and demand for each brand based on its unique qualities. With this philosophy, Total Beverage Solution has quickly earned a reputation for its market expertise and proven sales results. The company earned a prestigious spot on Beverage Industry’s June 2010 list of “Top 100 Beverage Companies of 2009.” Additionally, in the midst of another challenging year for the beverage industry, TBS surpassed $30 million in revenue in 2010. Total Beverage Solution is headquartered at 1671 Belle Isle Ave. Suite 125, Mt. Pleasant, SC 29464. For more information, visit www.totalbeveragesolution.com or call (843) 881-0761.